When did it start?
- 2005 - The work involved in collating research and methodology began.
- 2006 - Daily Intake Guide labels appear on first food and drink products.
Why this approach?
- Recognition of overweight and obesity issue - the food industry can play a positive role in helping consumers
- Lack of consumer understanding about food composition and its relationship to energy balance
- Difficulties with the nutrition information panel
- Rise of the health conscious consumer
- Consumers in the UK and Europe confused by the array of different formats and messages - wanted to get it right for Australians
Why Daily Intake?
- It's about empowering consumers so that they can make an informed choice
- Provides information not judgements - consumers have control
- 2005 Industry Nutrition & Health Strategy
- More prominently display energy per serve and, where possible, the proportion of daily intake this represents
- Serving size principles
- Consistent with the Australian New Zealand Food Standards Code
- Applicable to Australia and New Zealand
- Supported by science
- Can be used on all categories of foods
- Positive approach
- Easy for consumers to access nutrition information
- Over 4000 food and drink products
- Major brands and retailer "generic" brands
- Quick service restaurants